Read more ROSS-SIMONS GOLD RING COLLECTION Gold is typically alloyed with other metals to alter the gold's color and improve durability. For instance, adding copper to gold gives it a rosy hue and makes it stronger, while adding palladium, nickel, and zinc results in white gold with better durability for your jewelry. Read more Read more THE GOLD RING COLLECTION LUXURY Treat yourself to the luxury and beauty With tens of thousands of selections from legendary designers, fabulous vintage jewelry, famous watchmakers, and couture designs right off the runways. Shop Ross-Simons where you’ll find fabulous jewelry from around the world. REAL GOLD Gleaming 14kt to 24kt yellow gold offers a bright, eye-catching shine that’s classic, versatile and meant to last. Gold is a precious metal with natural yellow color. It is quite soft and often alloyed with other metals to increase its strength. The purity of the metal is indicated by a unit called a "karat" with 24kt having the highest percentage of natural gold. PERFECT GIFT For more than 65 years, Ross-Simons has been the destination for quality, sentimental and unique gifts for any occasion. Whether in 14kt gold, 18kt gold, or gorgeous sterling silver, Ross-Simons' finely crafted jewelry is an unforgettable, unique gift. Read more Read more